Is your product the problem?

• Ever tried changing your packaging but struggled?
• Getting demands from your customers to minimise your packaging?

It may be that your product is the problem.

In some instances, there will be a point at which the packing operation becomes the limiting factor.

But for most packers, for example carrots or sweet potatoes, the packaging optimisation can be restricted by the physical nature of the product being packed. Variables such as weight, pointiness and drop height will all dictate what will be your lower limit with conventional materials.

Please contact me if you wish to find out how to get around this problem and continue to develop your packaging.

Don't Underestimate the combined value of your packaging suppliers!

A supplier who is worth their salt should be proactive with giving you advice on how to improve your packaging process.

Packaging users, like those intended for this blog, more often than not have two types of supplier - machine and materials.

I have noticed that it is the minority of packaging users don't realise the combined potential of both their machine and film suppliers.

On their own, they are an invaluable source of knowledge to the packers. As a combined force, they have the capability to not only solve, but find problems within your process.

For example:

• learning how to optimise your packaing with newer or thinner materials
• demonstrating how to push existing technology and sealing methods
• advise on correct material structure in order improve your process and product

Get in touch if you would like advise on how to successfully bring together your suppliers.

How do you communicate value?

It is getting more and more important in the current economic climate to ensure that you communicate your value.

Your competitors will no doubt be pushing their products, undercutting you and eating into your profit margin.

Why not have a look here and see what you can add to your packaging brand. Recoup some value, increase your price and make yourself the market leader:

http://www.crackingcomms.com/